Tourism Australia - Global Media Services - Tourism Australia - Global Media Services- Tourism Australia is issuing this Request for Tenders ( RFT) for global media services to engage a supplier for a term of five years comprising an initial period of three years, with two one- year extension options. The objective of the RFT is to identify and appoint a media agency partner capable of helping Tourism Australia to continue to thrive in a rapidly evolving media and consumer landscape. We are seeking an agenc
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Tourism Australia is seeking a global media agency partner for a five-year contract (June 2026 - May 2031). The tender process is in two stages: the first (September 2025 - December 2025) focuses on agency capabilities and high-level pricing, and the second (January 2026 - April 2026) on strategic capabilities, operational structure, detailed pricing, and contract compliance. Tenders must be submitted electronically via austender by 10 AM AEDT on October 21, 2025. An industry briefing with Q&A session will be held on September 17, 2025, at the Museum of Sydney. Additional documents, including a capability matrix, pricing schedule, and tenderer's declaration schedule, are required. The evaluation criteria include capability, capacity, reporting solutions, strategic advice, governance, sustainability, and financial viability. The tender process adheres to Australian government procurement rules and policies, including conditions for participation, conflicts of interest, and confidentiality.
The tender closing time is 10 AM AEDT on October 21, 2025.
The aim of the RFT process is to identify the best overall value for money offer for Tourism Australia. Price is not the sole factor, and the evaluation considers quality, fitness for purpose, experience, flexibility, innovation, and environmental sustainability.
Tenderers must satisfy conditions for participation, including acknowledgment of the RFT process, tender validity, financial viability, employee entitlements, workplace gender equality, public disclosure requirements, fraud and corruption, and satisfactory engagement with the tax system.